In my previous blog I spoke about the need for a website to be structured and easy to navigate around. After looking at a number of gym clothing websites the one that stood out to me to be the best was that of Gymshark. The website has a clear lay out, with a slider on the homepage to attract interest from the customers. Here is an image of the gymshark homepage:
The site offers a drop down menu for all the different links to the numerous types of products that they offer, including both mens and womens.
The most popular section is also a nice feature of the website, allowing customers to see what people of similar mind sets have been purchasing in recent weeks.
A further positive that I see in the site is the fact that both the header and the footer are not overcrowded. They are pretty simple and only display what needs to be shown, the logo, cart etc.